Copywriting isn’t something you can learn in school or college, but there are ways to learn it online that don’t cost you any money.
In fact, the great thing about copywriting is that it’s one of those digital skills you can develop all on your own, provided you have the motivation and the time to do so! Here are three sites to start with, as well as some tricks and tips from successful copywriters who have figured out how to write like a pro on the Internet.
Learn Copywriting Through YouTube Channels
One of the best ways to learn copywriting is through YouTube channels. There are many channels that offer free tutorials on how to write great copy, and they all have different topics and teaching styles. If you’re looking for more personalized instruction, you can also sign up with a site such as Skillshare or Creative Live.
These sites offer monthly memberships that allow you to take courses in anything from copywriting to web design. However, if you’re just starting out and need guidance at a lower cost, YouTube is the place to go.
Here are some great channels for beginners; WordStream, AcademyofCopywriting, KopywritingKourse and The Copybot. WordStream offers tips on copy-free writing while AcademyofCopywriting teaches strategies to build credibility.
KopyWritingKourse provides an online school for people who want an affordable education in marketing, while TheCopybot has the most popular YouTube channel about online marketing. All of these channels provide quality information without costing you any money!
Learn Copywriting Through Coursera Classes
There are many ways to learn copywriting, and one great option is through Coursera classes. Coursera offers a variety of classes in copywriting, and you can also find some copywriting classes through YouTube.
One great option is the Copywriting 101: Learn from the Masters Course offered by University of California-Irvine Extension. This six-week course covers everything from an overview of the field, defining your ideal customer, writing headlines that sell, creating email blasts that work and more.
Along with class lectures, there are interactive quizzes and homework assignments which help reinforce what you’ve learned. All materials needed for the class (textbook, assignments) will be available on their website before the course begins so there’s no need to purchase anything additional.
Learn Copywriting Through Twitter Communities
Twitter is an excellent place to learn copywriting. You can follow bloggers and influencers in your niche and see how they craft their tweets. You can also join Twitter communities that share best practices, like the #Copywriting community.
There are many other free or low-cost ways to learn about copywriting and become an expert as well. For example, you can take Udemy’s Learn Copywriting course, sign up for HubSpot Academy’s email list of articles on everything from SEO to sales funnels.
The International Association of Business Communicators offers digital courses on various topics related to professional communication. And there are tons of forums where experts answer questions and discuss strategies on what has been working recently in the industry.
You’ll find no shortage of opportunities online to improve your skills as a copywriter – whether you want to hone existing skills or develop them altogether. Learning more about copywriting will help anyone who needs to write product descriptions, blog posts, marketing content, social media messages and more.
And when it comes time to choose someone for a project, hiring someone with great writing skills will give you better results than choosing someone based on cost alone!
Read About Copywriters In Books
In order to write copy that will convert, it is important to read up on the professionals and what they do. These are some great books about copywriting;
- Ogilvy on Advertising by David Ogilvy
- Breakthrough Advertising, by Eugene M. Schwartz
- Scientific Advertising, by Claude Hopkins *My Life in Advertising and Scientific Advertising, by John E. Kennedy
- On Writing Well, 20th Anniversary Edition: An Informal Guide to Writing Nonfiction, by William Zinsser
- The Zen of Direct Marketing by Jay Levinson
- Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers by Geoffrey A. Moore
- Purple Cow: Transform Your Business by Being Remarkable by Seth Godin is an interesting book about marketing.
Finally, Entrepreneur’s Handbook is a book for beginners and people who want to be entrepreneurs but don’t know where to start.
Join Facebook Groups About Copywriters
One of the best ways to learn copywriting is by joining Facebook groups about copywriters. There are copywriters all over the world so you will find many people posting questions, feedback, and topics on various forums. Plus, it’s free! You can search copywriter on Facebook and join whatever group you like.
You’ll have instant access to thousands of professionals who can help with your problems or answer any questions that come up. Some popular groups I’ve found include;
- The Copywriter Club (3000+ members)
- Copywriting Tips – The Basics (600+ members)
- Copywriters United (30,000+ members)
- Copywriting Forum – A Resource for Professional Writers (2000+ members) -Write Your Way to Successful Freelancing (1000+ members)
- Copywriter Meetup Groups (a list of meetups around the world where copywriters get together) -I Love
- Copywriting (another great Facebook group with lots of active members)
- Copywriting 101 Tutorials & More Group (1200+ members)
In addition, copywriting is one of the best digital skills that can make you rich. Learning copywriting isn’t a day job, it’s a process where you keep improving your skills day by day.